I worked with the Journey Group Branding Team to provide the University of Virginia Alumni Association with resources for their upcoming campaign: a rebranding and fundraising effort that redefined “honor” for students and alumni.

We produced a campaign brand and a series of videoed interviews—including University President Jim Ryan—to capture the essence of the university’s honor system. I developed the opportunity, on-boarded the client, and spearheaded project management and communications, while the rest of the Journey Group team produced the beautiful brand identity and website.